Pandora Builds A Precious Empire

Pandora is a versed mark name for nice gold and silver jewelry namely bears a distinctive trademark quality. The company itself has been in business since 1982, when goldsmith Per Enevoldsen and his former wife Winnie began attempting their wares from a local mart in Copenhagen, Denmark. Today, the company owns and operates over 8,000 stores in twenty different countries.

Here is a company whose glory for fine details extends to more than just jewelry. The fixed uses a hallmark including the letters ALE to identify authentic Pandora productions, in honor of Pers dad Algot Enevoldsen. Theyve also created a network of authorized dealers and taught purchasers above their products to ensure a class of authenticity.

Pandoras website is also distinctive and comprehensive, for noted by CMS (Content Management System) software provider Sitecore, who deemed their web presence worthy of recognition as Denmark Sitecore Site of the Year. Using their platform, Pandoras site speaks to twelve different languages and gives shoppers and dealers (as registered members) the chance to establish their own bracelet charts.

The jewelry vendor is an active philanthropic presenter apt several worthwhile causes, including Habitat because Humanity and the Canadian Breast Cancer Association, and donates pieces to regional charities and community services far further its headquarters. Pandora also takes part in the Women of the Year Awards hosted at Glamour journal by donating a custom bracelet as each human recognized.

Pandoras recent success is due in part to its alcove market as a provider of beauty bracelets, each one as solitary as the individual and hand-made in a fabrication facility in Bangkok, Thailand. The company crafts a broad diversity of more than 5 hundred different charms with features than tin include gemstones like amethyst, diamonds, sapphire, or topaz. This type of specialization is what makes Pandora fascination bracelets peerless, and extremely preferable.

The level of fiscal success over the last ten years by Pandora recently fascinated the attention of Axcel, a conglomerate for investment in fifteen Swiss and Danish firms in which the company immediately owns shares. Axcel purchases sixty percent of Pandora shares in February 2008 as part of an effort to streamline the brand and addition its global share of their industrys marketplace.

These mighty relationships have built an worldwide empire for Pandora. As of 2008, the enterprise generated over ninety percentage of its equivalent of $200 million (U.S.) revenue outside of Denmark.

This year, the company introduced an exciting new collection called LovePods, a unique bunch of 18K gold rings, necklaces, pendants, earrings, and bracelets, set with precious stones. The rings are especially interesting, where designers Mads Trolle and Le Antony Gray have stacked two to five bands attach with colorful gems like peridot, quartz, and citrine to send an artistic new dimension to the Pandora brand.

As sweetie bracelets and personalized jewelry becomes extra commonplace in the manufacture, Pandora is sure to remain by the forefront of innovation and purchaser interest. Their pieces are frequently featured in popular form and womens interest magazines, and their overall appeal grows with every passing day.